BADE COMPANIES LOGO DEVELOPMENT
Through industry research and in-depth interviews with the Bade management team, AGI developed a new corporate logo for Bade Companies. The new logo projects the image and values that are representative of Bade and is a recognizable icon that is integrated across all their collateral materials.
One of the smallest, but most significant improvements AGI made as we worked with Bade Companies was altering the way the company used their name. Because Bade deals in property development, construction, and brokerage, they have a network of separate companies, each with their own name, that operate under the Bade corporate umbrella. In their old identity and collateral materials, they had been using their corporate name alongside all their subsidiaries’ names, which was confusing to their customers. AGI suggested they bring their subsidiaries under the revised name Bade Companies, with the primary corporate identity serving for all the subsidiaries as well. When necessary for legal reasons, each subsidiary can use its own name underneath the main corporate identity.
In addition, AGI worked with Bade to develop the slogan, “Your West Valley Developer.” This has proved to be a significant growth opportunity for them; in fact, they have now developed business goals to align with their new slogan. | 
