SHEEHAN COACHING & CONSULTING
LOGO DEVELOPMENT
By conducting personal interviews with Carol Sheehan, the AGI team got to know her - what she valued, the image she wished to project, and the style to which she gravitated. Additionally, AGI recommended a slight modification to the name of the business. Previously, Carol had included her first name in her business identity elements. Now she uses her last name only, giving her business an added sense of professionalism and growth positioning.
Because we spent time with her at the beginning of the process, we were able to develop a logo that reflected Carol’s values and personality, something that is especially important when developing an image for a person whose name represents their business. |
